FGS one of the most widely used bonus collectors for various games had to shut down due to a Facebook Notice from a Law Firm.
Read the announcement by the FGS developer here.
Our thoughts why ?
Facebook is driven on advertising revenue.
Each page visit shows eg 3 small ads, Facebook sells ads on CPM base, in other words per 1000 views.
With FGS which is a browser plugin and not a facebook app, no FB advertisements where shown.
So lets assume the following:
- Reward link -> wall feed shows 3 FB ads
- Reward link clicked -> sidebar shows 3 FB ads
This is already 6 impressions for 1 reward link a player/user would click.
With FGS you don’t see any advertisement when it fetches the wall feed nor when clicked.
FGS had around a 250,000 active users so lets do some math
- 250,000 users * 1000 reward links * 3 = 750 million ad impressions that FB normally should show
- 750,000,000 ad impressions * ($0.10/1000) cost per impression = $75,000
So each day the 250,000 FGS users that auto collect a 1000 wall feeds, this results in a loss for Facebook of aprox a $75,000 (10 cent for 1000 impressions is cheap is actually more expensive)
This is our thought why Facebook attacked FGS, we doubt that other bonus collectors that are inside Facebook as app will be hit the same and will be forced to close, mainly because those still generate ad impressions for Facebook and not taking away revenue for FB. And also the reason why FB never will have a one click accept all , the more page views a user has to do , the better for FB.
What do you think of our thoughts why FB attacked FGS ? Do you agree that this could be the reason why ? Do you have other thoughts why ? Let us know.